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What should a brand do when a shopper abandons their cart but the company still wants the sale? The most efficient thing is to send the buyer an email with a discount suitable for the New China Ceramic Lid of Gaiwan in the wagon. The second most effective thing is usually to send an email without a low cost. That raises the question of how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email offering a discount? Those are hard questions involving key technique questions. So often it is luring to do what you have to do to obtain the next sale but typically that comes at the expense of future growth.

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